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CLUELESS
Client:
Matthew Bagg
Category:
Brand identity & Packaging
Project Summary
The complete brand identity for Clueless, a fashion, coffee, and lifestyle brand that champions youthful rebellion and nonconformity. Our aesthetic is defined by bold typography, edgy graphics, and an unapologetic attitude. Every design element is intentional and rich with symbolism, inviting the audience to discover its deeper meaning.
My contributions to this brand included:
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Logo Design
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Coffee Packaging Design
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Social Media Content (Instagram, Facebook, Twitter)
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Full Website Development
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Advertising Campaigns





"Lucas gave life to my vision. The Logo nailed it. The skulls, perfection. The packaging flawless, the website amazing, the adverts were class. What can't this guy do? Worth every penny!"
Matthew Bagg. CLUELESS
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