
Daniel Gregory
Client:
Daniel Gregory
Category:
Logo & Brand Idenity
Project Summary
Daniel Gregory is an independent, bespoke furniture maker who specialises in striking pieces made from a range of materials. His pieces are creative, sleek, and noticeably sharp. He asked me to create him an identity that his clients could trust with the same professional flare reflected in his work.
I crafted an identity that took inspiration from the sharp edges in his designs and relevant to him by utilising his initials. The branding assets were formed to mimic technical drawings to further reinforce the craftsmanship that goes into his designs.







"Lucas Maggs truly captured my vision! My new brand identity is sleek, trustworthy, and perfectly reflects my furniture's sharp craftsmanship. I love how he incorporated my initials and mimicked technical drawings. The simple gold palette adds an elegant, bespoke feel, carried beautifully onto the business cards. Plus, the templates are super easy to update. Clients can definitely see the professional flare of my work in this branding!"
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Daniel Gregory
